Cokoffee In Pods -- Should Peet's Be Worried?
Coca-Cola set to brew up tea and coffee business,
Faced with slumping demand for its flagship soft drinks, Coca-Cola Co. is stepping out of the cooler and into the hot beverage market, launching a new line of brewed lattes, teas and coffees set for a worldwide debut in Toronto next week.Coca-Cola adds coffee, tea "pods" to soda lineupCanada will serve as a global test market for Coke's foray into the premium coffee category with a brand that will be called "Far Coast."
Coca-Cola's Far Coast system will use "pods" to brew fresh coffee and tea, and it initially will be offered in Canada, said John Sicher, publisher of Beverage Digest. Coca-Cola has invited reporters to an event in Toronto on Wednesday to introduce new "hot brewed beverages" that have "inspiration from a Far Coast."Premium coffee in pods? Leave a comment.
Comments
Pods are OK for an office environment. The best pod coffee I've ever had is merely passable, but better than coffee that's sat around scorching all day. This may fly in the food service market, but maybe not since it'll have a higher per-unit cost than the bunn-o-matic swill that dominates that market.
Posted by: LarryB | September 4, 2006 12:58 PM