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Starbucks VIA™ Ready Brew -- OK, What?

OK, what? Starbucks INSTANT?

Starbucks VIA™ Ready Brew instant coffee.

Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA™ Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love.
OK, what?

I mean, OK, what? Starbucks instant coffee?

OK, I'll head down to a Starbucks and get a sample. I'll bring it home, mix it up and report here -- so you don't have to.

OK, what?

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