No Decaf For You At Starbucks
Have you noticed that starbucks won't serve you decaf anymore after noon?
Isn't after noon when people want decaf, so they aren't kept awake all night?
I'm sure it makes sense to some MBA marketing weenie or bean counter somewhere when they're thinking up the strategery that gets them their big bonus, but in my humble opinion telling a third of your customers to get lost isn't the smartest longer-term cost-cutting move.
Comments
i dont' think it's that they don't serve it but that they brew it on demand in the afternoon, like we do at peet's, to reduce coffee waste. it's awful to keep batches brewing and pour them out when you have no customers for an hour or so, or people who only want espresso drinks. disrespects the hard work of picking coffee beans!
Posted by: iluvespresso![[TypeKey Profile Page]](http://www.smellingthecoffee.com/nav-commenters.gif)
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March 30, 2009 5:33 AM