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January 15, 2012

Was Gonna Buy From Peet's But...

Peet's Ethiopian Super Natural is out again this year. My experience is this is the most unique, flavorful coffee I have ever tasted. Last year there was a hint of blueberry, other years lemon.

A captivating cup from the birthplace of coffee. Only the finest coffee cherries, picked ripe and naturally sun-dried. Complex with abundant fruit flavor and generous floral aroma.

But they don't have it in stores, only available online. OK. I'll order online.

But it's $20.95 a pound. OK. Worth it.

But then they try to add an $8 charge for shipping!. Forget it. I'll miss it, but this is outrageous. Peet's loses a long-time customer and future orders.

But the CEO's pay was cut to "only" $1.8 million this year. His "unexercised options" are valued at $9,529,744.00.

Also "O'Dea also could receive $13.5 million should a change in ownership of Peet's transpire."

Peet's used to give samples of different coffees and teas. Those samples are what helped me appreciate many of the coffees and teas I drink today. But samples are not profits this quarter. Yes, samples and reasonable shipping charges boost business later, but that's not this quarter that needs his millions, and we've got a CEO, so forget it.

$8 to ship a pound of coffee? Gotta pay that CEO somehow.


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